In response, there's just been the first-ever global rally against poaching, focusing specifically on the devastation of elephants and rhinos. In 136 cities and towns across six continents, thousands of demonstrators voiced their strident concerns about this issue.
The rally echoed the stark messages of the WWF Living Planet Report, which assessed the state of 10,380 populations of 3,038 wildlife species across the Earth.
According to the report, the situation is worst in poorer countries, where wildlife numbers have fallen by 58% on average, between 1970 and 2010. Latin America had the biggest declines, with 83% of all animals lost in the last 40 years.
Some of the most imperiled species include African forest elephants, whose numbers have plummeted by an estimated two-thirds in just the last decade, following a massive rise in poaching for ivory.
Marine turtles have fared just as badly, falling by 80% in abundance in the last 40 years, the report concludes.
As the situation grows more desperate for many species, some conservationists are beginning to devise innovative tactics in an effort to combat poaching. For instance, an Australian-led team is using research on human behavior in an effort to modify attitudes toward rhino poaching in Vietnam.
In Kenya, the situation has grown so desperate that shoot-to-kill orders have been given to park ranges in an effort to combat heavily-armed poachers. Globally, hundreds of park and wildlife rangers have been murdered by poachers in recent years.
The global rally against poaching is an admirable attempt to raise awareness about the critical role of illegal wildlife hunting. It's come not a moment too soon.